
What is frugal and what makes me to write this topic?
- It is basically a mantra of “DOING MORE WITH LESS RESOURCES” i.e. we are cutting down the cost and non essential parts without compromising its quality of the product.
To fight against decrease in resources, we need to introduce greener, efficient and reliable products which cause zero impact on our environment. And the solution to this problem is frugal engineering.
Frugal engineering is extensively practiced in developing countries like India, Brazil and China. Since the per capita income is very less in emerging markets, frugal engineering can widely cultivated here. Today many of sectors like industrial automation, consumer electronics, oil giants and construction houses are practicing sustainable ways to become frugal. Jaipur leg, solar cells and mobile banking are common glimpses of it.
- Tata nano, the Indian middle class car is the beautiful reproduction of frugal engineering.
His journey from Singur to Sanand was not at all comfortable. His project was a miracle of market study. Designing, making changes, deleting errors and simultaneously keeping in mind the cost, quality and safety of the passenger was a “tremendous effort undertaken”. When the product was completed, it was declared as a “challenge of dreams”.
- To sell a product, you need to appeal customers. And for a country like India, “price comes first after quality”. Thus the manufacturer should keep an eye on the changing life style of the Indian customer.
If we talk of nokia, we can notice how it has degraded. When companies were busy investing in their R&Ds to make products much faster and multitasking enabled, nokia was happy with its old symbian os. Gradually its downfall opened the markets for various handset makers like Micromax,Lenovo and asus.
However from this post, we can say “competition is frugal, frugal is quality”. With the launch of FDI and free flow of cash exchange, India can be the arena for investing giants like US , Uk and Europe.
Today consumers are budget constrained and demanding, so it is very difficult to fool them. Therefore there are lot of challenges and limitation in the path of frugal. But with the advent of low cost _quality products, there is a greater possibility of technology mutation.